An ever-curious person with the motto to never stop learning and growing in life, with more than 12 years of experience in the financial industry from product management, digital marketing and sales. Currently she heads up the Digital Marketing and Engagement in Great Eastern where the focus span across marketing engagement, content creation, loyalty program and corporate website. Before joining the insurance, Yin Chieh was with Citibank, HSBC, TMRW by UOB and OCBC, managing across high networth, mass affluent and emerging affluent audiences. Prior to financial industry, she was with media agency and FMCG.