A passionate marketer whose heart beats for the automotive industry, with over 15 years of experience both on client as well as agency side, B2B and B2C. Yannick has worked in various roles across disciplines, including strategic marketing and marketing communications, public relations and media production.

He is currently overseeing Porsche’s marketing operations in one of the world’s most dynamic regions. He is proud to be part of a team that has been delivering exceptional growth over the recent years.

Working for one of the world’s most iconic brands, Yannick is an avid believer in delivering “disruptive consistency” to further cultivate a strong and relevant image with long-lasting effects on consumer behaviour.

Together with his teams, he has won multiple awards, including Best Game Changer (2021) at the Event Marketing Awards, Best Use of Digital (2018) and B2B Campaign of the Year (2016) at the PR Awards Asia, as well as the Porsche Marketing Excellence Award in 2020.

Yannick is a travel enthusiast, preferably on the road behind the steering wheel of a nice car, together with his young family of four.