Having headed multiple award-winning strategy teams across creative and media holding companies in SEA, today Udara functions as the Insights & Client Strategy Director at Ogury APAC – the Ad-tech platform that is championing a cookie-less and an ID-less digital future for brands across the world termed as Personified Advertising Technology. He is also a mentor for startups in SEA as well as a visiting University Lecturer on Digital & Design Thinking in Singapore.