Toni Ruotanen is the Director of Advertising & Partnership APAC at foodpanda and a senior leader with over 20 years of experience in the media industry and high-profile e-Commerce companies across Southeast Asia.

Prior to foodpanda, he was the Head of Commerce in APAC at GroupM where he led the group’s e-Commerce investment in the Asia Pacific region by defining, developing and deploying an end to end service offering to serve global and regional clients consistently in their growth efforts online.

Prior to this, Toni held senior positions at Lazada Group and RedMart (both part of the Alibaba Group), where he was in charge and exposed to diverse aspects of regional e-Commerce commercials and operations, across multiple categories including grocery delivery services. He was also one of the founding members of honestbee (on-demand grocery, laundry and food delivery platform in Asia), where he took part in launching the service in 8 countries in Asia within 2 years.