Tim Hung is Assistant Vice President, Media and Social at Shangri-La Group. He leads the newly established department in transforming the digital marketing capabilities of the hospitality group post-pandemic. Prior to this role, he was Assistant Vice President, Brands for the company, delivering a holistic global brand architecture. He led the global branding campaign “From Asia with Heart” in celebration of the 50th anniversary of Shangri-La.

Previously Tim was Brand Director and Head of Media at P&G for its Hong Kong and Taiwan markets. He is a graduate of the Hong Kong University of Science and Technology and the London School of Economics and Political Science.