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Stephen Tracy is an award winning thought leader in the field of data analytics, and consummate educator whose hunger to learn and share his knowledge has defined his career. After 7 years of leading data and research teams at a number of global agencies, including Publicis and McCann/IPG, Stephen went on to lead the Southeast Asia operations at YouGov, charged with overseeing three countries and more than 50 staff as regional Managing Director. In 2018, he opted to join the startup world where he is currently serving as COO at the fast-growing consumer analytics firm Milieu Insight. Stephen has also won several awards for his contributions to the marketing industry, including being named one of Campaign Asia’s 2021 40 under 40 marcomm innovators. A passionate thought leader and teacher, Stephen’s published works go well beyond op-eds, having authored / co-authored a number of peer-reviewed research manuscripts. He has also published a number of best selling data and research courses on Udemy which have amassed more than 19,000 students.