As a seasoned marketing leader with over 15 years of experience,  Sinead currently serves as the Global Director of Marketing & Communications at an international professional services firm that provides product and supply chain assurance solutions for global enterprises across multiple industries and sectors. Her role involves leading and building a dynamic team of 20+ professionals, contributing to the strategic direction of the company as a member of the executive leadership team. Her mission is to drive impactful customer-centric initiatives that optimize digital channels in the most effective way, all while championing sustainability and purpose-driven initiatives.

She gets joy from tackling large-scale projects that delve into creating optimal stakeholder engagement. For her, it’s all about providing platforms for customer dialogues to take place and building strong thought leadership positions within our industries.

Beyond her role, she’s a dedicated advocate for diversity, equity, and inclusion (DEI), and a committed mentor. Sinead firmly believes in the power of mentorship to empower future leaders and is committed to promoting female empowerment in the professional world.