Siddhi has 16 years of advertising and branding experience under her belt working with Google, Publicis Groupe, FCB and Dentsu. Siddhi witnessed first hand the onset of digital transformation for consumers, media and brands and ended up in the sweet spot where data, tech & creativity converge.

She is known as a problem solver and helps brands create a voice, hold a narrative and stay in trend. In her role at Diageo, Siddhi is here to shape the digital journey of some of their iconic brands in APAC.

Siddhi’s current interest are in data driven creativity and AI powered content.