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Sherawaye (Shera) Hagger is a seasoned leader with over 16 years of expertise in global brand communications. Based in Singapore, she currently directs communications for Unilever’s Personal Care division, a €13 billion operation. Shera’s career, which includes significant stints in London and Sydney, features pivotal roles where she spearheaded transformational strategies and managed high-profile partnerships for brands like Guinness, Diageo, Bacardi, and Bose. Her approach consistently blends creative, earned media strategies with commercial success, driving significant advancements in brand positioning both locally and globally. At Unilever, she applies her extensive agency experience to promote an earned-first perspective across developing and emerging markets, leading PR campaigns for major brands such as Lifebuoy, LUX, Pepsodent, and Closeup. Her strategic leadership continues to redefine industry standards and enhance brand engagement worldwideSkills: Global communications with further experience in digital, corporate, crisis, employee, and brand marketing.