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Sarah is a seasoned global business leader with 16 years of experience in international media and marketing. As regional managing partner for UM APAC, she spearheads advertising campaigns for renowned global brands, focusing on Paid, Owned, and Earned media. Her expertise lies in media, marketing, and brand strategy, particularly within digital and social marketing. Sarah’s client portfolio includes giants like Spotify, AMEX, and Netflix, and she’s been recognized with multiple awards, including a GOLD for Best Use of Data and a BRONZE for Best Use of TV & Cinema at the Festival of Media APAC Awards.