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Tzy Horng Sai is a Director at Julie’s Biscuits, a household name of biscuit and confectionery across Southeast Asia. Sai oversees the marketing function as well as the people function in Julie’s.

Sai spearheaded the global rebranding initiative for Julie’s Biscuit, in the mission to bridge the world by one small step; one shared smile; one biscuit at a time. He’s also known for “flipping the script” in advertising and marketing campaigns.

Double-hatting as the founder of The Best of You movement, a social responsibility initiative about appreciative storytelling. The Best of You movement is about the idea and practice of appreciation.