Peilin Lee is the Head of Marketing for Nespresso Singapore, overseeing through-the-line communications, customer insights and channel experiences.

She is an integrated marketer with over 15 years in leading consumer brands in Singapore and ASEAN. She is focused on building memorable consumer experiences in stores and online, via content creation, 360° media and customer relationship management.

She has worked through the ranks in the communications world, having been an advertising suit, freelance designer, media strategist and marketer of the world’s most iconic brands, including Nespresso, Johnson & Johnson, Procter & Gamble, Tiger Beer and DBS.

Peilin is also a TedX speaker and volunteer with the Ministry of Sustainability & Environment’s citizen workgroup.