As Head of Content and Experience, Pearlyn is responsible for overall content marketing and design experience in Circles.Life. As part of the core team who launched Circles.Life’s viral campaigns back in 2017 and 2018, she led 0 to 1 product launches including Discover by Circles.Life, contributing as a key member in multi-disciplinary roles across design, UIUX, marketing and overall strategy. In addition, Pearlyn also heads up the design experience team which claimed top spot in Twimbit’s evaluation of superior design experience of the telecommunications industry.
Prior to Circles.Life, Pearlyn was in account management handling major regional accounts (namely Lexus Asia Pacific, Harley Davidson APAC, BHP) in Convertium. While at Convertium, she was highly-instrumental in award-winning site launches that clinched the W3 Gold Awards.
Pearlyn holds an MBA from the Quantic School of Business and Technology and is a graduate of the National University of Singapore (NUS), where she majored in Communications and New Media. She was also amongst the pioneer batch of the Interactive Media Development minor, a collaboration between the School of Communications and New Media and the School of Computer Science.
Outside of work, Pearlyn is passionate about dance and is currently a part-time dance instructor at Recognize Studios.