Nikos is the Head of Global Brand Development at Zespri International, the world’s largest kiwifruit marketeer and one of the top fruit brands, based out of Singapore. Nikos lead’s the brand’s efforts in crafting and expressing its essence across the Globe. In his role Nikos works on the brand strategy and direction for brand communication and positioning, playing a pivotal role in connecting with the different teams and agencies. With a rich background that spans different geographies and roles, he brings over a decade of marketing experience, having honed his skills in various roles in marketing locally, regionally and global in Unilever before joining Zespri. Nikos is a firm believer in a brands role to do well by doing good, creating value across their ecosystem, especially in food which has a crucial role to play in the health of people, communities and planet.