With over 25 years of experience, Matthias Blume has held various marketing positions across Europe, North America, Southeast Asia and the South Pacific. As Vice President of Marketing for Coca-Cola ASEAN & South Pacific Operating Unit, he drives growth for the company and its brands and leads a team of marketing professionals across the region. Matthias began his career at Coca-Cola in 1997 and has held country regional and international marketing roles for the company based in Germany, Atlanta, Russia and now Singapore. Before re-joining Coca-Cola in Singapore, Matthias worked at Danone Dairy as the AlpineItalyGermany Marketing Director. Throughout his career, Matthias has consistently driven market share growth, launched successful products, been passionate about integrating sustainability into marketing and nurturing the next generation of marketing leaders. His innovative strategies have made significant contributions to brand success.
In 2020, the MMA awarded him and the team Marketer of the Year and Brand of the Year in APAC. As an active member of Club CMO and The Marketing Society, in which he also serves as a Board Member, Matthias continually shares his perspectives and expertise bringing the outside in and inside out.