Margareta Anastasia (Ana) is an impact-driven brand storyteller with 5+ years of experience in steering marketing strategies and strategic communication efforts that drive business growth and elevate brand recognition.

She currently heads the marketing and product innovation efforts at Hegg, a Singapore-headquartered startup that produces plant-based egg products. Under her leadership, the startup successfully launched three products in less than a year – its joint SKU with heritage brand Killiney called “Eggless Kaya” being one of them.

Before this role, Ana managed the global marketing communications activities at Storms, a homegrown gaming company that aims to build an inclusive ecosystem for Web3.

Early on in her career, Ana was part of the IN.FOM team – an award-winning public relations consultancy where she was responsible for developing and executing regional campaigns for startups and Fortune Global 500 companies in different industries such as energy, healthcare, financial services, technology, and transport.

Moreover, Ana is passionate about lifelong learning – constantly gaining new insights on industry best practices and emerging trends – something that’s reflected in her pursuit of a Master’s degree from National University of Singapore specialising in Strategic Communications.