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Madhav Nayak is Chief Marketing Officer for KFC Greater Asia, leading the marketing organization for the region. In this role, he looks after marketing strategy and calendar, communication, innovation, consumer insights, ecommerce and media strategy, with accountability for competitive sales growth in partnership with franchisees across markets.

Madhav is passionate about building distinctive brands that make people’s lives more enjoyable and easy, and inspiring teams to achieve their full potential. Prior to joining Yum! Brands, Madhav’s experiences spanned Unilever and Facebook (now Meta), covering large businesses with Global and APAC footprints. In his last role at Unilever, he served as Senior Marketing Director for the global fabric care business with responsibility for topline and bottomline delivery, market share growth, and the innovation and communication program. At Facebook, he led global partnerships within consumer goods categories with revenue growth responsibility across APAC.

Outside work, Madhav enjoys teaching at business schools, as well as writing, with his debut novel releasing shortly.