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With a fervent commitment to enhancing customer experiences, Lynn infuses her extensive agency and in-house expertise as Head of Brand Marketing at Samsung Singapore’s Mobile Experience Division. Her passion is evident in her leadership of the brand marketing team for Samsung’s Galaxy portfolio, where she advocates creativity, purpose and a 360-campaign approach tailored for the era of AI. As a staunch supporter of local enterprises, Lynn also spearheads cross-brand initiatives, showcasing the rich tapestry of stories from Singapore. A seasoned marketer with over two decades of experience, Lynn has held senior roles at NTUC FairPrice, OCBC as well as JWT and Ogilvy.