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Lawrence has been driving the digital transformation agenda for the past 5 years in the nutrition and vision care space for the Asia region. He currently leads the B2B demand creation workstream in Alcon Vision Care International focused on building brand awareness and authority with healthcare professionals. Prior to Alcon, Lawrence served in roles managing CRM transformation in Abbott Nutrition International, sales and marketing capability building in Heineken Asia Pacific and global market insights in Unilever Asia.