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At Museum of Ice Cream, founded by Figure8, he has contributed to establishing Figure8 as a global lifestyle brand recognized around the world for designing award winning, multi-sensory experiential developments. Through driving innovative marketing campaigns and strategic partnerships, he has helped MOIC welcome millions of visitors to its fully immersive, interactive spaces that create connection through the universal power of ice cream. With locations in Austin, Chicago, New York City, and Singapore, Museum of Ice Cream remains a pioneer in the experience-first industry, continuing to develop unique concepts that provoke wonder and creativity. At Campaign 360, he will talk about his experience at Figure8 where they put human connection at the forefront to create experiums – places outside of distraction, away from expectation and beyond inhibition.