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Keerthi Kumaravelu is the Vice President of Consumer Direct & After Market Business in Asia Pacific, Middle East & Africa at Electrolux. She has an impressive 15 years of experience leading sales, marketing, and after-sales teams in global matrix organizations. Her strengths lie in accelerating profitable growth, cultivating strong brands, and future-proofing businesses through digital solutions leverage, creating exceptional branded consumer and user experiences with a self-funded business model approach to growth.