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With her background in Public Relations and International Relations, Joe possesses international PR and marketing experience working with major luxury hospitality groups in Asia and the Middle East. She is experienced in managing major project development including hotel relaunch, rebranding property upon takeover, pre-opening hotels and launching new dining concepts. She has a zeal in finding the connection between marketing and customer experience through a strategic approach, emphasizing on the significance of understanding and interpreting data, trend, and market insights.