Jaren is the Omni-Channel Marketing Lead at FairPrice Group. He is responsible in digitalising their brick-and-mortar customers by bringing them into their digital ecosystem and leverage on the digital ecosystem to drive commercial goals.

Prior to FairPrice Group, Jaren spent over a decade in performance marketing, digital media, CRM, MarTech, and product management related roles in organisations across different industries and regions.

In his spare time, Jaren goes around looking for good coffee (Alchemist is by far the best) in his bicycle.