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Jacky is a marketing leader who is all-rounded with solid experience in brand and digital marketing. He excels in using data and creative to grow businesses efficiently. His career is marked by significant achievements for his work and the skill to switch between agency and client roles, showcasing a rare experiences in the marketing domain.

He’s the brain behind the famous “nobody nobody but yuu” campaign, catapulting the yuu Rewards Club to the top spot in Singapore’s loyalty program scene in terms of awareness, membership, and usage in just one year. This effort not only grabbed 21 local and regional awards but also earned extensive media attention, proving Jacky’s strategic and execution skills.

Jacky’s regional perspective comes from working in places like Singapore and Hong Kong and with tech companies and agencies. He’s skilled at leading teams both locally and regionally, balancing performance and brand marketing efforts.

Before joining minden.ai, Jacky made significant strides at ForwardPMX and GroupM. There, he sharpened his expertise in paid media for the APAC region, leading strategies that consistently delivered for performance-focused clients to drive eCommerce sales and lead generation.