Tech-led brand-builder & story-teller, digital pioneer and global media leader with 15+ years of experience in FMCG and Prestige Beauty across APAC and USA. Core expertise in transforming big organizations to be digital & data first across content, media, story-telling, DTC. Passionate about data & story-led brand building & consumer orchestrations.

Executive leadership team member in SK-II, leading multi-cultural teams toward united brand building & story-telling. Recipient of multiple industry awards for innovations & media. Presently spearheading digital content & media transformations globally for SK-II which is P&G’s billion-dollar brand.