Dylan Yu is the Marketing Head for OPPO Singapore. As the head of OPPO’s marketing function in Singapore, he is responsible for all aspects of OPPO’s marketing efforts in-market, including brand strategy, communications, digital, regional events and brand partnerships, as well as e-commerce and retail marketing.

Prior to joining OPPO, Dylan worked for leading communications agencies such as Edelman and Porter Novelli, advising household brands suchas Tide, Tencent, San Disk and Veet on how to effectively win over consumers in the Chinese market.