Danielle Jin is SVP, Chief Marketing Officer for Asia Pacific in Visa. Based in Singapore, she oversees Visa’s brand and marketing strategies across brand, product, and client marketing for 17 markets and 7 clusters.
Prior to leading Asia Pacific’s marketing team, Danielle was Head of Marketing for Greater China, where she successfully supported business growth in China Mainland, Hong Kong SAR and Taiwan through a strong focus on data-driven marketing approaches. She also led Visa’s Asia Pacific Centre of Excellence for CrossBorder strategy and campaign development and was responsible for strategy, creative and delivery across the region. She joined Visa in 2016.|
Before Visa, Danielle was Vice President, Beverage Category for PepsiCo China. In this role, she led the entire beverage category growth strategy, as well as the marketing and innovation agenda. Before PepsiCo, she was Director of Marketing with Ghirardelli Chocolates in San Leandro, CA. Prior to that, she worked with McKinsey & Co. in Atlanta, GA. Danielle started her career with Unilever.
Danielle is a published writer with two books, numerous short stories, and essays, and is a guest lecturer on Strategy and Marketing topics. She holds a Bachelor of Business Administration, Marketing, from Fudan University, China and an MBA from Yale University, USA.