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Celine joined Ekimetrics HK in October 2021, with her all-rounded experience from creation of analytics and AI strategies to delivery of enterprise-wide applications. Since joining, she leads the Marketing ROI Program for a global insurance company in APAC and heads the Innovation stream and AI for Sustainability solution for Hong Kong office. Celine’s last position before joining Ekimetrics was a data science project manager at IBM. Prior to that, she worked in Deloitte, BBVA and DBS.