Camila Martins is a Marketing Science Lead at TikTok, leading marketing science teams in Southeast Asia and Korea. With over 13 years of experience in tech and management consulting, Camila holds an MBA from INSEAD. Prior to TikTok, Camila worked at Meta and Accenture. She is passionate about driving results for advertisers by improving campaign effectiveness through robust measurement practices. Beyond her professional life, Camila loves to travel, read, and spend quality time with her cherished family and friends.