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Gita de Beer leads with an innovative mindset, adept at identifying and capitalizing on new growth opportunities. Her career began at industry-leading companies such as Unilever, Coca-Cola, and Diageo, where she honed her skills across innovation and marketing, extending into luxury business development. Her extensive experience in consumer goods laid a robust foundation for her subsequent roles in business-to-business sectors at DSM and JLL. In these positions, Gita excelled in strategically managing profit and loss (P&L) with a clear purpose.

Currently, Gita serves as the Growth Officer at Media Publishare, home to luxury publications: Vogue and Robb Report. In this role, she spearheads revenue expansion by integrating traditional luxury marketing strategies with cutting-edge technological advancements, including AI and Web 3.0.