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For the second year running, Campaign partnered with consumer insights firm, Milieu Insight, carries out one of the most comprehensive brand studies ever conducted. Spanning six countries across Southeast Asia and covering 11 sectors, our brand study asked more than 10,000 consumers about their favourite brands. In this session, we’ll unpack what drives brand affinity and mindshare in 2024, from customer experience to brand trustworthiness, to the adoption of AI-power products. And to top it all off, we’ll officially unveil SEA’s top 50 brands of 2024.