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This session will explore Samsung’s approach to “humanising AI” across all product lines. Lynn will explore how user research and empathetic design have informed Samsung’s work in areas like conversational agents, computer vision, and personalized assistance tools.  Lynn will also outline strategies for maintaining public trust in AI as its role in our lives expands. How can companies develop technologies that enhance human abilities and serve humanity’s highest interests? Join this thought-provoking discussion on the responsibilities of businesses and opportunities to build AI solutions with human well-being and social good in mind.