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Cindy Gallop likes to say of her marketing and advertising background, that she’s spent 39 years working in the business of getting people to do things they originally had no intention of doing. Expect provocative, inspirational and importantly, highly actionable insights, as Cindy shares her principles of how to reinvent aspirational culture to make your brand more desirable; the importance of communication through demonstration; and where a far more lucrative future lies for our industry. This keynote will be as lively as you would expect of someone whose tagline is, “I like to blow shit up. I am the Michael Bay of business.”