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In this no-nonsense session, we’ll dissect the stark reality of AI adoption: thrive or die. Are you proactively leading your teams through the AI revolution, or are you at risk of becoming irrelevant? We’ll cut through the fluff and dive into concrete approaches, tools, platforms, and solutions that your business & marketing operation needs to know. We’ll show great cases of companies who have cracked the code: who is getting a C for effort, and who is transforming and ahead of the game. Get ready to leave this session with a clear understanding of whether your marketing is truly AI-ready or in desperate need of transformation.