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Delve into the transformative role of generative AI in the industry and discover its potential in not only, automating mundane tasks but also fuelling creativity and strategic thinking. Learn how brands are utilizing generative AI in real-world examples to produce marketing materials, enabling professionals to focus on high-level strategy and innovation. Gain valuable insights into integrating AI seamlessly into marketing operations, along with a practical blueprint for harnessing AI’s full potential to elevate your marketing efforts to new heights. This session is a must-attend for those ready to embrace the future of marketing powered by AI.