Campaign360 Full agenda

First Day May 16, 2023
Second DayMay 17, 2023

registration and light breakfast

8:00 am to 8:50 am

8:50 AM - 9:00 AM

Welcome and opening remarks

Speaker:
Atifa Silk
Managing Director
Campaign Asia-Pacific
9:00 AM - 9:30 AM

The Funny Side of Customer Experience

New technology gives us the ability to deliver more consistent and creative customer experiences than ever before. So why does customer experience so often fall flat? Many brands still follow a Mad Men-era playbook that can create even greater distance between brands and customers. With his cartoons, Tom will parody the state of customer experience and explore the change in mindset required to transform it.
Speaker:
Tom Fishburne
Founder and Author
Marketoonist
9:30 AM - 10:10 AM

Experience is the new currency

As uncertainties and turbulent economic conditions prevail, marketers that are forward-thinking amp up experiences for customers and focus on customer journeys rather than channels and content. Where should marketers focus to be agile and ahead of the game? How is experience marketing a long-term recession-proofing approach?
Speaker:
Julie Nestor
Executive VP, Marketing and Communications, Asia Pacific
Mastercard
Speaker:
Shekar Khosla
Chief Commercial Officer (Sales, Marketing & Digital Transformation), APAC, Africa & Middle East
Kellogg’s company
Speaker:
Tong Yang
Director of Account Management
Amazon Ads Asia-Pacific
Speaker:
Umesh Phadke
Chief Transformation Officer
L'Oreal
Moderator:
Atifa Silk

Managing Director
Campaign Asia-Pacific
10:10 AM - 10:20 AM

Building customer trust with exceptional brand experiences

Brands are navigating competing headwinds from supply chain issues to inflation. It’s crucial than ever for brands to uncover industry trends and opportunities to help customers learn new insights about consumers’ shopping journey and how to best reach intended audiences. Hear how brands can navigate today's business challenges and build trust with their customers.
Speaker:
Steven To
Head of Growth Marketing
Amazon Ads Asia
Speaker:
Verona Huang
Head of Brand Marketing
Amazon Ads China

refreshments and networking

10:20 AM to 10:50 am

11:00 AM - 12:35 PM

Peer-to-Peer Focus Groups

For full Peer-to-Peer Focus Groups Topics and Topic Leaders, please refer to "Focus Groups" in the Navigation menu or access here

networking luncheon

12:40 PM to 1:40 PM

1:40PM - 2:20PM

Just how are we better again? – The case against bluewashing

As purpose and impact takes the forefront of global conversations and initiatives, marketers don’t hold back jumping on the purpose bandwagon and touting their approach and efforts on social responsibility. Bluewashing is getting truly tiring and when every brand does it, how do you set yours from the others?
Speaker:
Keith Morrison
Director, Regional Marketing – APAC, India, EMEA & LATAM
Black & Veatch
Speaker:
Ji Ching Tang
APAC Category Head, Feminine Care
Kimberly-Clark
Speaker:
Felicia Sun
Head of Brand and Activism
The Body Shop
Speaker:
Peilin lee
Head of Marketing
Nespresso
Moderator:
Nikita Mishra

Deputy Editor
Campaign Asia-Pacific
2:20 PM - 2:40 PM

Embracing the beast: why complexity isn't always bad

The role of marketers is getting more complex by the day, so much so that for many it seems mind-boggling with so many tasks and platforms to juggle. Sulin will share how she tames and embraces the beast of complexity in her line of work and share her case study on how working with strategic partners alleviates the mayhem of marketing work.
Speaker:
Sulin Lau
Regional Head of Marketing and Brand
Grab
2:40 PM - 3:00 PM

Street cred for your brand : building experiences by tapping into popular culture

Relatability and emotional draw sit at the core of building experiences. By leveraging what works in popular culture and how things gain popularity, you provide a better reason for your customers to stick with your brand.
Speaker:
Kaajal Shivdasani
Marketing Director, Global Emerging Markets (GEMs)
General Mills
3:00 PM - 3:10 PM

Winning with emails: How to gain competitive intelligence from email

The sharpest marketers constantly innovate and optimise their use of available channels. Magic happens when this optimization crosses over - imagine using email as a competitive intelligence tool! Yes, it is possible and this session will show you how.
Speaker:
Danielle Ong
Head APAC Sales
MessageBird

refreshments and networking

3:10 PM to 3:40 PM

3:40 PM - 4:10 PM

Inside out – an introspective approach to effortless and exceptional experiences

Effortless and exceptional experiences (e3) begin with coherent vision within. Alignment across the organisation, not just the marketing and CX functions is imperative to building a lasting and reputable brand, CMOs and marketing heads that expect great customer journeys and experiences won’t be successful for long if the culture isn’t conducive to making it happen.
Speaker:
Sylvia Chim
Head of Communications, Asia Pacific
Booking.com
Speaker:
Alvin Neo
Chief Customer and Marketing Officer
Fairprice Group
Speaker:
Rupen Desai
Regional VP (APAC)
WFA
Moderator:
Prashant Agarwal

Head of Group Digital Marketing
AIA
4:10 PM - 4:30 PM

Deep simplicity and the Decision Economy

Nothing is getting simpler. People are facing a growing complexity tax. While the internet has created infinite opportunities, it has also created chaos. But that’s why life-centric brands need to distill rich and rigorous inputs into simple and delightful experiences. For brands that are looking to be relevant, deep simplicity gives weight to their customers decisions. 
Speaker:
Nick Law
Creative Chairperson
Accenture Song
4:30 PM - 4:45 PM

Introducing the Campaign Power List 2023

Speaker:
Robert Sawatzky
Editorial Director
Campaign Asia-Pacific
Speaker:
Nikita Mishra
Deputy Editor
Campaign Asia-Pacific
4:45 PM - 5:05 PM

Power list showcase

A selection of the most powerful marketers in Asia come together to discuss what is on their agenda and their major challenges for the year ahead.
5:05 PM - 5:10 PM

Day one closing remarks

Speaker:
Robert Sawatzky
Editorial Director
Campaign Asia-Pacific

End of Day One

power list private dinner (invitation only)
Sponsored by:

6:30pm

registration and light breakfast

8:00 am to 8:50 am

8:55 AM - 9:00 AM

Opening Remarks by Chairperson

Speaker:
Atifa Silk
Managing Director
Campaign Asia-Pacific
9:00 AM - 9:30 AM

Innovating experiences with growth through AI

Artificial intelligence has been called one of the most powerful technologies of our time. However, what is the reality behind the hype? With some of the world’s most recognized companies as her clients, Dr. Khanna provides insights into how innovative firms embrace data and machine learning to leapfrog competitors and win new customers. She also provides recommendations for accelerating your AI journey and using AI responsibly to engender trust amongst consumers and investors.
Speaker:
Ayesha Khanna
Co-founder and CEO
Addo AI
09:30 AM - 10:10 AM

The data overkill

Data’s usefulness extends only to how it’s analysed and what actionable insights can be extracted. There is such thing as too much data that overwhelms marketers, this quickfire session is about weeding out vanity metrics.
Speaker:
Chitkala Nishandar
Director, APAC Marketing Centre, Consumer Business Group
3M
Speaker:
Richard Brosgill
CEO, APAC
Assembly
Speaker:
Jeannette Ho
Vice President, Raffles Brand & Strategic Relationships
Raffles Hotels & Resorts
Moderator:
Shawn Lim

Editor, Technology & Media
Campaign Asia-Pacific