Focus Group Topics

May 16 11:00 am - 12:35pmFocus Groups

Marketing Economics

Topic Area 1

Topic A - Cost-efficiency in omnichannel marketing

Omnichannel marketing is here-to-stay but it doesn’t come cheap, how do you stay on top on a budget?
Topic Leader:
Tim Hung
Assistant Vice President, Media and Social
Shangri-La Group
Topic Leader:
Zeeshan Khan
Head Of Marketing
Legoland Malaysia

Topic D - Getting the most out of ad spend

Decoding the latest channels and workable metrics that improve marketing dollars when it comes to advertising and the channels, measures, and strategies that work best.
Topic Leader:
Camila Martins
Head of Measurement, SEA
TikTok
Topic Leader:
Robert Sawatzky
Editorial Director
Campaign Asia-Pacific

Topic E - We’re done with purpose, let’s think impact

For a while now, marketers have harked purpose-driven marketing, but what your customers really care about are results. Discuss the efficient approaches to persuade how your brand is making a positive impact (rather than short-term benefits).
Topic Leader:
Kok Hwee Ng
General Manager, Global Marketing
Zespri
Topic Leader:
Mira Bharin
Divisional Director, Marketing & Guest Experience
Sentosa

Expertise and talent growth

Topic Area 2

Topic F - What can B2C marketers learn from B2B marketers

B2B marketers have been playing the relationship nurturing and customer experience marketing game for years, so what can B2C marketers really learn from the B2B world?
Topic Leader:
Cathy Yum
Head of Marketing, Asia-Pacific & Japan
Zoom
Topic Leader:
Sherry Luan
Head of Digital Marketing, Asia Pacific
A.P. Moller - Maersk

Topic G - Hiring and retaining top talent

In a recovering economy, keeping and attracting talent is a top priority for companies big and small. Join and learn a few tips and ideas on how to attract and keep your marketing talents happy and fulfilled.
Topic Leader:
Sherman Lim
Chief Marketing Officer
The Purest Co
Topic Leader:
Gaurav Virkar
Global Innovations & Media Leader
SK-II

Topic H - What can B2B marketers learn from B2C marketers

Creativity, novelty, and innovation is usually in the B2C marketers playbook, but more and more do people realize that being personable and fun is key in both worlds!
Topic Leader:
Lawrence Loh
Digital and Omni-Channel Transformation Lead (APAC)
Alcon Vision Care International
Topic Leader:
Melissa Wong
Former Marketing Director
FrieslandCampina Singapore

Topic I - Automating workflows and tightening collaboration between teams

Discussing the martech and adtech stacks with practical methodologies and strategies that help marketing efficiency as well as team productivity.
Topic Leader:
Delbert Ty
Chief Marketing Officer
Coffee Meets Bagel
Topic Leader:
Nawaz Imam
Group Head of Strategy
Hyphen Group

Experience marketing deep-dive

Topic Area 3

Topic J – Evergreen experiences (quick wins and low hanging fruits to get started)

With much competition for the same product/services, our marketers have focused on providing a positive experience to convert more customers. Join us as we discuss what makes a positive experience and why being effortless is key.
Topic Leader:
Pearlyn Yeo
Head of Content and Experience
Circles.Life
Topic Leader:
Aditya Karajgi
ASEAN CARE Lead (CRM and Loyalty)
Reckitt

Topic K - What’s missing in your customer journey?

Addressing the key elements that excite the customers and transforming that excitement into a memorable experience.
Topic Leader:
Judson Teo
Head of Marketing, Quick-Commerce
foodpanda
Topic Leader:
Yannick Ott
Marketing Director, Asia Pacific
Porsche

Topic L - Sending the right message through proper content

Exchanging tools/platforms/talent that works well for the brands (participants in this table), including content creation and distribution.
Topic Leader:
Margareta Anastasia
Marketing and Product Lead
Hegg
Topic Leader:
Sherawaye Hagger
Head of Communications and PR, Personal Care
Unilever

Topic N - Enhancing customer experience through personalisation

Discussing tools and automation strategies you need to craft personalized cross-channel customer journeys.
Topic Leader:
Dylan Yu
Head of Marketing
OPPO
Topic Leader:
Yin Chieh Tan
Head of Digital Marketing and Engagement
Great Eastern

Making the most of marketing data

Topic Area 4

Topic O – Balancing act in data-driven marketing strategy

It hardly suffices with just data collection and amalgamation – it’s understanding the data you have and figuring out what gives you that marketing edge.
Topic Leader:
Silas Lewis-Meilus
Global head of media business units
Haleon
Topic Leader:
Alberico de Nardis
Head of SEA & ANZ
LoopMe

Marketers of the future

Topic Area 5

Topic R – Becoming a trendsetter vs trend-followers

It’s never been easy to become the trendsetter and while most marketers aspire to it, are there times when being a trend follower may bring better advantages over trendsetting?
Topic Leader:
Kartika Guerrero
Digital & Media Director, SEA
Fonterra
Topic Leader:
Louise Newson
Principal, Singapore
TRIPTK

Topic T - The rise of deinfluencers

Deinfluencing is gaining a lot of traction as rise of costs and inflation has led to a new trend of sharing what NOT to buy. Young Asian consumers can react 'ruthlessly' to creators that oversell or are inauthentic. How does a brand pivot from deinfluencers and possibly 'benefit' from this.
Topic Leader:
Vincent Leung
Global Head of Digital Brand Marketing
Lenzing Group
Topic Leader:
Saim Yeong Harng
CEO & Founder
CardsPal