Topic A - Balancing act in data-driven marketing strategy
It hardly suffices with just data collection and amalgamation – it’s understanding the data you have and figuring out what gives you that marketing edge.
Topic B - Becoming a trendsetter vs trend-follower
It’s never been easy to become the trendsetter and while most marketers aspire to it, are there times when being a trend follower may bring better advantages over trendsetting?
Topic C - Cost-efficiency in omnichannel marketing
Omnichannel marketing is here-to-stay but it doesn’t come cheap, how do you stay on top on a budget?
Topic D - What can B2C marketers learn from B2B marketers
B2B marketers have been playing the relationship nurturing and customer experience marketing game for years, so what can B2C marketers really learn from the B2B world?
Topic E - Optimising and getting the most of the martech stack
With the advent and abundance of technology and sophisticated services/features, how should marketers improve that one-on-one experience that customers of today expect?
Topic F - Agility in light of macroeconomic uncertainties
Should we be afraid of economic turmoil? How does inflation or interest rate hikes impact marketers and advertisers? What goes into the marketers’ budgeting process?
Topic G - Hiring and retaining top talent
In a recovering economy, keeping and attracting talent is a top priority for companies big and small. Join and learn a few tips and ideas on how to attract and keep your marketing talents happy and fulfilled.
Topic H - What can B2B marketers learn from B2C marketers
Creativity, novelty, and innovation is usually in the B2C marketers playbook, but more and more do people realize that being personable and fun is key in both worlds!
Topic I - Evergreen experiences (quick wins and low hanging fruits to get started
With much competition for the same product/services, our marketers have focused on providing a positive experience to convert more customers. Join us as we discuss what makes a positive experience and why being effortless is key.
Topic J – What’s missing in your customer journey?
Addressing the key elements that excite the customers and transforming that excitement into a memorable experience.
Topic K - Sending the right message through proper content dissemination
Exchanging tools/platforms/talent that works well for the brands (participants in this table), including content creation and distribution.
Topic L - Data protection, privacy, and regulations
Deliberating the real gap in fulfilling the data regulations, and practical actions for bridging the gap.
Topic M - We’re done with purpose, let’s think impact
For a while now, marketers have harked purpose-driven marketing, but what your customers really care about are results. Discuss the efficient approaches to persuade how your brand is making a positive impact (rather than short-term benefits).
Topic N - The road from generative AI to AGI (artificial general intelligence)
Debating the actual AI use cases now as to how it will improve marketers’ daily responsibilities or the opposite and what’s coming next.
Topic O – Getting the most out of ad spend
Decoding the latest channels and workable metrics that improve marketing dollars when it comes to advertising and the channels, measures, and strategies that work best.
Topic P – Contextual marketing in the post-cookies era
Researching what could be done when privacy is still the topmost concern for your customers, and how marketers to navigate with less data; what’s left that is trackable and useful?
Topic Q – Automating workflows and tightening collaboration between teams
Discussing the martech and adtech stacks with practical methodologies and strategies that help marketing efficiency as well as team productivity.
Topic R – Managing an integrated omnichannel media planning system
Debating current ‘legacy’ systems and researching existing solutions in the market that can cater to omnichannel needs.
Topic S - Enhancing experience through personalisation at scale
Discussing tools and automation strategies you need to craft personalised cross-channel customer journeys.
Topic T - The rise of deinfluncers
Deinfluencing is gaining a lot of traction as rise of costs and inflation has led to a new trend of sharing what NOT to buy. Young Asian consumers can react 'ruthlessly' to creators that oversell or are inauthentic. How does a brand pivot from deinfluencers and possibly 'benefit' from this.
