Topic A - Cost-efficiency in omnichannel marketing
Omnichannel marketing is here-to-stay but it doesn’t come cheap, how do you stay on top on a budget?
Assistant Vice President, Media and Social
Head Of Marketing
Topic D - Getting the most out of ad spend
Decoding the latest channels and workable metrics that improve marketing dollars when it comes to advertising and the channels, measures, and strategies that work best.
Head of Measurement, SEA
Topic E - We’re done with purpose, let’s think impact
For a while now, marketers have harked purpose-driven marketing, but what your customers really care about are results. Discuss the efficient approaches to persuade how your brand is making a positive impact (rather than short-term benefits).
Kok Hwee Ng
General Manager, Global Marketing
Divisional Director, Marketing & Guest Experience
Expertise and talent growth
Topic Area 2
Topic F - What can B2C marketers learn from B2B marketers
B2B marketers have been playing the relationship nurturing and customer experience marketing game for years, so what can B2C marketers really learn from the B2B world?
Head of Marketing, Asia-Pacific & Japan
Head of Digital Marketing, Asia Pacific
A.P. Moller - Maersk
Topic G - Hiring and retaining top talent
In a recovering economy, keeping and attracting talent is a top priority for companies big and small. Join and learn a few tips and ideas on how to attract and keep your marketing talents happy and fulfilled.
Chief Marketing Officer
The Purest Co
Global Innovations & Media Leader
Topic H - What can B2B marketers learn from B2C marketers
Creativity, novelty, and innovation is usually in the B2C marketers playbook, but more and more do people realize that being personable and fun is key in both worlds!
Digital and Omni-Channel Transformation Lead (APAC)
Alcon Vision Care International
Former Marketing Director
Topic I - Automating workflows and tightening collaboration between teams
Discussing the martech and adtech stacks with practical methodologies and strategies that help marketing efficiency as well as team productivity.
Chief Marketing Officer
Coffee Meets Bagel
Group Head of Strategy
Experience marketing deep-dive
Topic Area 3
Topic J – Evergreen experiences (quick wins and low hanging fruits to get started)
With much competition for the same product/services, our marketers have focused on providing a positive experience to convert more customers. Join us as we discuss what makes a positive experience and why being effortless is key.
Head of Content and Experience
ASEAN CARE Lead (CRM and Loyalty)
Topic K - What’s missing in your customer journey?
Addressing the key elements that excite the customers and transforming that excitement into a memorable experience.
Head of Marketing, Quick-Commerce
Marketing Director, Asia Pacific
Topic L - Sending the right message through proper content
Exchanging tools/platforms/talent that works well for the brands (participants in this table), including content creation and distribution.
Marketing and Product Lead
Head of Communications and PR, Personal Care
Topic N - Enhancing customer experience through personalisation
Discussing tools and automation strategies you need to craft personalized cross-channel customer journeys.
Head of Marketing
Yin Chieh Tan
Head of Digital Marketing and Engagement
Making the most of marketing data
Topic Area 4
Topic O – Balancing act in data-driven marketing strategy
It hardly suffices with just data collection and amalgamation – it’s understanding the data you have and figuring out what gives you that marketing edge.
Global head of media business units
Alberico de Nardis
Head of SEA & ANZ
Marketers of the future
Topic Area 5
Topic R – Becoming a trendsetter vs trend-followers
It’s never been easy to become the trendsetter and while most marketers aspire to it, are there times when being a trend follower may bring better advantages over trendsetting?
Digital & Media Director, SEA
Topic T - The rise of deinfluencers
Deinfluencing is gaining a lot of traction as rise of costs and inflation has led to a new trend of sharing what NOT to buy. Young Asian consumers can react 'ruthlessly' to creators that oversell or are inauthentic. How does a brand pivot from deinfluencers and possibly 'benefit' from this.