Focus Group Topics

May 16 11:00 am - 12:35pmFocus Groups

Marketing Economics

Topic Area 1

Topic A - Cost-efficiency in omnichannel marketing

Topic D - Getting the most out of ad spend

Topic E - We’re done with purpose, let’s think impact

Expertise and talent growth

Topic Area 2

Topic F - What can B2C marketers learn from B2B marketers

Topic G - Hiring and retaining top talent

Topic H - What can B2B marketers learn from B2C marketers

Topic I - Automating workflows and tightening collaboration between teams

Experience marketing deep-dive

Topic Area 3

Topic J – Evergreen experiences (quick wins and low hanging fruits to get started)

Topic K - What’s missing in your customer journey?

Topic L - Sending the right message through proper content

Topic N - Enhancing customer experience through personalisation

Making the most of marketing data

Topic Area 4

Topic O – Balancing act in data-driven marketing strategy

Marketers of the future

Topic Area 5

Topic R – Becoming a trendsetter vs trend-followers

Topic T - The rise of deinfluencers