Campaign360 Full agenda

First Day May 16, 2023
Second DayMay 17, 2023

registration and light breakfast

8:00 am to 8:50 am

8:50 AM - 9:00 AM

Welcome and opening remarks by chairperson

9:00 AM - 9:30 AM

Your experience is not my experience

We’re now at an era where experience champions the most successful marketing and brands. No longer is good content enough, consumers and clients all vie for exceptional and personalised experiences. That’s where major challenges lie; brands need to derive consistent and creative experiences to cater to mass audiences without compromising relatability.
Speaker:
Tom Fishburne
Founder and Author
Marketoonist
9:30 AM - 10:10 AM

Experience is the new currency

As uncertainties and turbulent economic conditions prevail, marketers that are forward-thinking amp up experiences for customers and focus on customer journeys rather than channels and content. Where should marketers focus to be agile and ahead of the game? How is experience marketing a long-term recession-proofing approach?
Speaker:
Joanna Flint
Global Chief Commercial Officer
Mandarin Oriental Hotel Group
Speaker:
Umesh Phadke
Chief Transformation Officer
L'Oreal
Speaker:
Kenneth Lau
Global Digital Marketing Lead (CX) – Specialised Nutrition
Friesland Campina
10:10 AM - 10:20 AM

Innovation Spotlight - Non-invasive ads - What to do in an age of ad adversity?

Ads are often the first impression or touch-point on the customer journey and could make or break the relationship very quickly, impacting the overall experience of the audience as well as their perception of the brand. As responsible and conscientious marketers, how do we make ad experience more user-friendly and less invasive? How do we employ a personalized strategy to avoid any negative brand perceptions for current and new users?

refreshments and networking

10:20 AM to 10:50 am

11:00 AM - 12:35 PM

Peer-to-Peer Focus Groups

For full Peer-to-Peer Focus Groups Topics and Topic Leaders, please refer to "Focus Groups" in the Navigation menu or access here

networking luncheon

12:40 PM to 1:40 PM

1:40PM - 2:10PM

Just how are we better again? – The case against bluewashing

As purpose and impact takes the forefront of global conversations and initiatives, marketers don’t hold back jumping on the purpose bandwagon and touting their approach and efforts on social responsibility. Bluewashing is getting truly tiring and when every brand does it, how do you set yours from the others?
Speaker:
Keith Morrison
Director, Regional Marketing – APAC, India, EMEA & LATAM
Black & Veatch
Speaker:
Ji Ching Tang
APAC Category Head, Feminine Care
Kimberly-Clark
2:10 PM - 2:40 PM

The big reshuffle – The experience economy is dominated by no one

We’re living in times where seismic mindset shifts are occurring. What used to be market-dominant players in industries would now have to adapt to new realities propelled by changing behaviors, often drastic ones, by customers. Incumbents and even giants could be disrupted by smarter new entrants agile enough to adapt to latest market transformations. This reshuffle would pit the Davids against the Goliaths, and only those that make the right moves will come out on top.
2:40 PM - 3:00 PM

Embracing the beast: why complexity isn't always bad

Speaker:
Sulin Lau
Regional Head of Marketing and Brand
Grab

refreshments and networking

3:00 PM to 3:30 PM

3:30 PM - 3:40 PM

Innovation Spotlight – You know that thing that we saw at the store yesterday?

Advancement in technology has now paved the way for a more “easier” means of searching online through the use of images instead of keywords. Visual search is now a growing market on its own, driven by millennials and GenZ users who want something fast. It is a real opportunity that marketers must take advantage of.
3:40 PM - 4:10 PM

Inside out – an introspective approach to effortless and exceptional experiences

Effortless and exceptional experiences (e3) begin with coherent vision within. Alignment across the organisation, not just the marketing and CX functions is imperative to building a lasting and reputable brand, CMOs and marketing heads that expect great customer journeys and experiences won’t be successful for long if the culture isn’t conducive to making it happen.
Speaker:
Sylvia Chim
Regional Director & Head of Communications, Asia Pacific
Booking.com
4:10 PM - 4:30 PM

Day one closing keynote

4:30 PM - 4:45 PM

Introducing the Campaign Power List 2023

4:45 PM - 5:05 PM

Power list showcase

A selection of the most powerful marketers in Asia come together to discuss what is on their agenda and their major challenges for the year ahead.
5:05 PM - 5:10 PM

Day one closing remarks by chairperson

power list drinks reception

5:10 PM to 6:10 PM

End of Day One

private dinner (invitation only)

7:30pm

registration and light breakfast

8:00 am to 8:50 am

8:55 AM - 9:00 AM

Opening Remarks by Chairperson

9:00 AM - 9:30 AM

Innovating experiences with growth through AI

Artificial intelligence has been called one of the most powerful technologies of our time. However, what is the reality behind the hype? With some of the world’s most recognized companies as her clients, Dr. Khanna provides insights into how innovative firms embrace data and machine learning to leapfrog competitors and win new customers. She also provides recommendations for accelerating your AI journey and using AI responsibly to engender trust amongst consumers and investors.
Speaker:
Ayesha Khanna
Co-founder and CEO
Addo AI
09:30 AM - 10:10 AM

The Data Overkill

Data’s usefulness extends only to how it’s analysed and what actionable insights can be extracted. There is such thing as too much data that overwhelms marketers, this quickfire session is about weeding out vanity metrics.
10:10 AM - 10:20 AM

Innovation Spotlight – Your intrusion is not pardoned: path to welcomed experiences

Nobody likes to be thrust into experiences they didn’t ask for, particularly if it’s not the most pleasant kind, so how do you ensure your customer journey is not intrusive and most importantly is customer-centric enough that they’ll want to return for more.

refreshments and networking

10:20 AM to 10:50 am

10:50 AM - 11:20 AM

CMO by design – The benefits of design-thinking as marketers

Companies and organisations are all tightening their belts and finding cost-cutting measures, as CMO, how can you work around budget constraints and maintain an effective but lean ship without compromising customer experience.