Campaign360 Full agenda

First Day May 16, 2023
Second DayMay 17, 2023

registration and light breakfast

8:00 am to 8:50 am

Welcome and opening remarks by chairperson

Your experience is not my experience

Experience is the new currency

Innovation Spotlight – Your intrusion is not pardoned: path to welcomed experiences

refreshments and networking

10:20 AM to 10:50 am

Peer-to-Peer Focus Groups

networking luncheon

12:40 PM to 1:40 PM

Just how are we better again? – The case against bluewashing

The big reshuffle – The experience economy is dominated by no one

Embracing the beast: why complexity isn't always bad

refreshments and networking

3:00 PM to 3:30 PM

Innovation Spotlight – You know that thing that we saw at the store yesterday?

Inside out – an introspective approach to effortless and exceptional experiences

Day one closing keynote

Introducing the Campaign Power List 2023

Power list showcase

Day one closing remarks by chairperson

power list drinks reception

5:10 PM to 6:10 PM

End of Day One

private dinner (invitation only)

7:30pm

registration and light breakfast

8:00 am to 8:50 am

Opening Remarks by Chairperson

Innovating experiences with growth through AI

The data overkill

Innovation Spotlight - Non-invasive ads - What to do in an age of ad adversity?

refreshments and networking

10:20 AM to 10:50 am

CMO by design – The benefits of design-thinking as marketers