Campaign360 Full agenda

First Day May 16, 2023
Second DayMay 17, 2023

registration and light breakfast

8:00 am to 8:50 am

8:50 AM - 9:00 AM

Welcome and opening remarks by chairperson

9:00 AM - 9:30 AM

Your experience is not my experience

We’re now at an era where experience champions the most successful marketing and brands. No longer is good content enough, consumers and clients all vie for exceptional and personalised experiences. That’s where major challenges lie; brands need to derive consistent and creative experiences to cater to mass audiences without compromising relatability.
Speaker:
Tom Fishburne
Founder and Author
Marketoonist
9:30 AM - 10:10 AM

Experience is the new currency

As uncertainties and turbulent economic conditions prevail, marketers that are forward-thinking amp up experiences for customers and focus on customer journeys rather than channels and content. Where should marketers focus to be agile and ahead of the game? How is experience marketing a long-term recession-proofing approach?
Speaker:
Joanna Flint
Global Chief Commercial Officer
Mandarin Oriental Hotel Group
Speaker:
Umesh Phadke
Chief Transformation Officer
L'Oreal
Speaker:
Kenneth Lau
Global Digital Marketing Lead (CX) – Specialised Nutrition
Friesland Campina
10:10 AM - 10:20 AM

Innovation Spotlight – Your intrusion is not pardoned: path to welcomed experiences

Nobody likes to be thrust into experiences they didn’t ask for, particularly if it’s not the most pleasant kind, so how do you ensure your customer journey is not intrusive and most importantly is customer-centric enough that they’ll want to return for more .

refreshments and networking

10:20 AM to 10:50 am

11:00 AM - 12:35 PM

Peer-to-Peer Focus Groups

For full Peer-to-Peer Focus Groups Topics and Topic Leaders, please refer to "Focus Groups" in the Navigation menu or access here

networking luncheon

12:40 PM to 1:40 PM

1:40PM - 2:10PM

Just how are we better again? – The case against bluewashing

As purpose and impact takes the forefront of global conversations and initiatives, marketers don’t hold back jumping on the purpose bandwagon and touting their approach and efforts on social responsibility. Bluewashing is getting truly tiring and when every brand does it, how do you set yours from the others?
Speaker:
Keith Morrison
Director, Regional Marketing – APAC, India, EMEA & LATAM
Black & Veatch
Speaker:
Ji Ching Tang
APAC Category Head, Feminine Care
Kimberly-Clark
Speaker:
Felicia Sun
Head of Brand and Activism
The Body Shop
2:10 PM - 2:40 PM

The big reshuffle – The experience economy is dominated by no one

We’re living in times where seismic mindset shifts are occurring. What used to be market-dominant players in industries would now have to adapt to new realities propelled by changing behaviors, often drastic ones, by customers. Incumbents and even giants could be disrupted by smarter new entrants agile enough to adapt to latest market transformations. This reshuffle would pit the Davids against the Goliaths, and only those that make the right moves will come out on top.
2:40 PM - 3:00 PM

Embracing the beast: why complexity isn't always bad

Speaker:
Sulin Lau
Regional Head of Marketing and Brand
Grab

refreshments and networking

3:00 PM to 3:30 PM

3:30 PM - 3:40 PM

Innovation Spotlight – You know that thing that we saw at the store yesterday?

Advancement in technology has now paved the way for a more “easier” means of searching online through the use of images instead of keywords. Visual search is now a growing market on its own, driven by millennials and GenZ users who want something fast. It is a real opportunity that marketers must take advantage of.
3:40 PM - 4:10 PM

Inside out – an introspective approach to effortless and exceptional experiences

Effortless and exceptional experiences (e3) begin with coherent vision within. Alignment across the organisation, not just the marketing and CX functions is imperative to building a lasting and reputable brand, CMOs and marketing heads that expect great customer journeys and experiences won’t be successful for long if the culture isn’t conducive to making it happen.
Speaker:
Sylvia Chim
Regional Director & Head of Communications, Asia Pacific
Booking.com
Speaker:
Alvin Neo
Chief Customer and Marketing Officer
Fairprice Group
Speaker:
Gaurav Virkar
Global Innovations & Media Leader
SK-II
Moderator:
Prashant Agarwal

Head of Group Digital Marketing
AIA
4:10 PM - 4:30 PM

Day one closing keynote

4:30 PM - 4:45 PM

Introducing the Campaign Power List 2023

4:45 PM - 5:05 PM

Power list showcase

A selection of the most powerful marketers in Asia come together to discuss what is on their agenda and their major challenges for the year ahead.
5:05 PM - 5:10 PM

Day one closing remarks by chairperson

power list drinks reception

5:10 PM to 6:10 PM

End of Day One

private dinner (invitation only)

7:30pm

registration and light breakfast

8:00 am to 8:50 am

8:55 AM - 9:00 AM

Opening Remarks by Chairperson

9:00 AM - 9:30 AM

Innovating experiences with growth through AI

Artificial intelligence has been called one of the most powerful technologies of our time. However, what is the reality behind the hype? With some of the world’s most recognized companies as her clients, Dr. Khanna provides insights into how innovative firms embrace data and machine learning to leapfrog competitors and win new customers. She also provides recommendations for accelerating your AI journey and using AI responsibly to engender trust amongst consumers and investors.
Speaker:
Ayesha Khanna
Co-founder and CEO
Addo AI
09:30 AM - 10:10 AM

The data overkill

Data’s usefulness extends only to how it’s analysed and what actionable insights can be extracted. There is such thing as too much data that overwhelms marketers, this quickfire session is about weeding out vanity.
Speaker:
Chitkala Nishandar
Director, APAC Marketing Centre, Consumer Business Group
3M
10:10 AM - 10:20 AM

Innovation Spotlight - Non-invasive ads - What to do in an age of ad adversity?

Ads are often the first impression or touch-point on the customer journey and could make or break the relationship very quickly, impacting the overall experience of the audience as well as their perception of the brand. As responsible and conscientious marketers, how do we make ad experience more user-friendly and less invasive? How do we employ a personalized strategy to avoid any negative brand perceptions for current and new users?
Speaker:
Udara Withana
Insights & Client Strategy Director, APAC
Ogury

refreshments and networking

10:20 AM to 10:50 am

10:50 AM - 11:20 AM

CMO by design – The benefits of design-thinking as marketers

Companies and organisations are all tightening their belts and finding cost-cutting measures, as CMO, how can you work around budget constraints and maintain an effective but lean ship without compromising customer experience.
Speaker:
Saurabh Singhal
Group Head of Marketing & MarTech
DBS
11:20 AM - 11:50 am

Addressing growing online fatigue with offline experiences

There’s no question that customers are excited to be out and about after extended periods of having to make do with performing most tasks and shopping online, the online fatigue is very real but while customer behaviors have changed and have attuned to online marketplaces and services, are there opportunities for marketers to explore offline experiences that could delight.
11:50 AM - 12:30 PM

Move over e-commerce, o-commerce is taking the driver’s seat

Focus on digital isn’t waning but for marketers bouncing back from a period of digital leapfrogging, customers are taking back to offline spaces and embracing live and tangible experiences. It requires a balancing act to ensure your marketing adopts a strong and nimble omnichannel/o-commerce strategy that straddles both online and offline worlds.
Speaker:
Marcus Yong
Vice President, Global Marketing, Strategy and Planning
Klook
Speaker:
Jaren Loy
Head of Omni-Channel Marketing
FairPrice Group
12:30 PM - 12:40 PM

Innovation Spotlight - Not just white noise

Social listening is no longer a stranger in any marketer’s repertoire or playbook but where many fail in their strategy is inability to filter out ‘noise’ (i.e. poor data), poor queries, and the worst mistake of all is using it as measure of campaign success.