We’re living in times where seismic mindset shifts are occurring. What used to be market-dominant players in industries would now have to adapt to new realities propelled by changing behaviors, often drastic ones, by customers. Incumbents and even giants could be disrupted by smarter new entrants agile enough to adapt to latest market transformations. This reshuffle would pit the Davids against the Goliaths, and only those that make the right moves will come out on top.