MARCH 5, 2019 | CAPELLA SINGAPORE
Invitation only

Moving Media Upstream

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years Campaign360, and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

Campaign360 2019 brings business and brand leaders together to question and evaluate the value they – or their partners – bring, so the industry can continue to evolve and prosper. What’s your worth?

The ability to master and exploit change is one of the most sought-after management skills in media and marketing today. Business leaders face the dilemma of costly change in turbulent times – but to not change can be costlier. There’s pressure to be the nimblest, the most innovative and the most valuable business, whether that’s valuable to clients, consumers or markets.

With pressures on CMOs to reduce costs and create instant bottom-line impact, brand value and industry partnerships are at risk. There’s the ongoing threat of consultancies, making their mark in Europe and sweeping east to Asia-Pacific. Now an active part of the ecosystem, it’s time to bring them in on the conversation.

Join us for Campaign360, on March 5, 2019 at the Capella Singapore as we bring the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent.

Agenda

07.50
Media leaders breakfast briefing

By invitation only

08.15
Registration & morning networking

Join Campaign360’s pre-conference breakfast hour to fuel up for the day ahead and network with the industry’s brightest minds

09.25
Campaign Asia-Pacific's opening remarks

Welcome to the third annual Campaign360; the event designed to rethink the future of media and marketing and shape better opportunities for business and talent.

The ability to master and exploit change is one of the most sought-after management skills in media and marketing today. Business leaders face the dilemma of costly change in turbulent times - but to not change can be costlier. There’s pressure to be the nimblest, the most innovative and the most valuable business, whether that’s valuable to clients, consumers or markets. This year’s event is an opportunity for business and brand leaders to question and evaluate the value they - or their partners - bring, so the industry can continue to evolve and prosper. What’s your worth?

09.35
Where does the industry find value?

In this opening session, Campaign and Kantar unveil the results of unique research with the region’s CMOs, CFOs/Procurement heads and agency CEOs. From their strategic challenges, to business and marketing objectives, budgets and expectations from partners.

Later, we’ll explore the results and the broader trends with a panel of business and brand leaders. What lies ahead for businesses in APAC?

10.25
Campaign360 interviews…

More information coming soon

10.55
Brand showcase: Making the case for long term

The pressures on CMOs to reduce costs and create instant bottom-line impact are becoming a threat to brand value and industry partnerships. Are pitches and decisions being governed by price and short-term goals with too little emphasis on longevity and brand value? We know having a long-term vision in brand marketing is vital for brand equity and growth so how can we move the needle towards a more balanced approach?

This inspiring brand showcase features two brand CMOs who are driving creative innovation and making an impact. What were the drivers to their approach, how did they convince stakeholders and what is their long-term plan? How are these outliers outperforming the market?

11.30
Networking break & refreshments

11.55
The marketing and finance therapy session

Marketing, finance and industry partners all share one vision: to drive growth for the brand. In this panel discussion, we look at the relationships, accountability and expectations between marketing and finance – and how brands are transforming marketing from a cost-to-profit centre. How are brands raising the profile of the marketing department and how it’s prioritised within their organisation? What role can agency partners play in influencing the culture and championing marketing for their clients?

12.30
Technology for creative innovation

The first in a series of quick-fire speeches and keynotes, designed to address the real efficiencies technology is driving for media, marketing and consumers. How is tech impacting internal structures and investments and ultimately delivering greater creativity and innovation? How will the latest technologies drive brand choice, or affect consumer choice on how they receive - or avoid - ads?

More information coming soon

12.40
The brand marketer wishlist for in-housing and partnerships

The trend is on the rise so what can media agencies do to tackle in-housing and find new value for their partners? Are efficiency and cost being favoured at the expense of creativity? Do advertisers and agencies need to find new ways of working together, to evolve 2019 partnerships into the next stage of maturity? In this fireside chat, a global media agency CEO and an independent moderator pick apart the brand-agency relationship and look at the ongoing trend of in-housing. What will be the biggest changes to the client-agency relationship in the future?

13.00
Lunch break & networking

14.20
Technology for creative innovation

The second in the series of quick-fire speeches and keynotes, designed to address the real efficiencies technology is driving for media, marketing and consumers. How is tech impacting internal structures and investments and ultimately delivering greater creativity and innovation? How will the latest technologies drive brand choice, or affect consumer choice on how they receive - or avoid - ads?

More information coming soon

14.30
Inside the ‘New China’

This panel discussion brings together the experts to look at what’s new in China, from eCommerce to applications and the massive opportunities that lie ahead. We’ll dissect the do’s and don’ts of China’s fast-moving digital and social landscape, offering tips for brands and businesses on how to adapt and understand consumer behaviour in this unique market.

15.00
The new creative commerce: Marketing tactics or the future of media?

There are new creative challenges for brands to grapple with due to the rise of creative commerce, influencers and in-house social media teams. How relevant is the ‘big idea’ in the ad world today? How can agencies and brands leverage the latest tactics and build experiences that get closer to consumers, all while staying true to the powerful work and impactful results?

15.35
Afternoon refreshments & networking

16.00
Technology for creative innovation

The final in the series of quick-fire speeches and keynotes, designed to address the real efficiencies technology is driving for media, marketing and consumers. How is tech impacting internal structures and investments and ultimately delivering greater creativity and innovation? How will the latest technologies drive brand choice, or affect consumer choice on how they receive - or avoid - ads?

More information coming soon

16.10
Campaign360 interviews...

More information coming soon

16.35
What’s your worth?

While media agencies look to move more upstream and bolster their capabilities in specialist areas, consultancies extend their reach. As the industry seeks out newer and hybrid models, what are the combinations of talents, disciplines and models that are proving effective? Do advertisers need to take the lead in developing a new kind of partnership, one that’s motivating, relevant for the future, and demonstrates a clear value proposition?

This session looks at the value all players in the ecosystem bring to the table and the future role for media agencies and consultancies in a crowded space.

17.20
Closing remarks

Brands

Brands Attending

Headline Partner

Partners

Associate Partners

Video Partner


Content Advisors

Working with a Content Advisory Board, Campaign360 aims to generate productive discussions with a focus on moving media upstream to equip leaders with the tools to articulate the value that our sector brings to clients, talent, consumer and economies. The programme enables media and marketing leaders to effectively demonstrate value to stakeholders, clients and the broader industry.

Campaign360 Venue

Campaign360 2019 returns to Capella Singapore, located at the heart of Sentosa Island. The famed gardens and grounds will provide an awe-inspiring backdrop for an important day of discussion, planning and action.

Capella
Exclusive rate for Campaign360 guests

Campaign360 guests seeking accommodations are eligible for an exclusive rate of S$400 per room per night at the Capella’s Premier Rooms (reduced from S$1,050), including daily breakfast at The Knolls Restaurant. Book your stay here or for further enquiries, please contact Jermaine Lek at jermaine.lek@capellahotels.com or +65 6591 5019.

Contact Us

Speaking Opportunities

Eleanor Hawkins
Senior Conference Producer
eleanor.hawkins@haymarket.asia
+852 3175 1922

Sponsorship

Gareth Scott
Commercial Director, Southeast Asia
gareth.scott@haymarket.asia
+65 9133 7537

Sonia Young
Commercial Director, North Asia
sonia.young@haymarket.asia
+852 9176 6106