Moving Media Upstream
Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years Campaign360, and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.
Thank you to all of our partners, speakers and attendees for making Campaign360 a huge success. We look forward to welcoming you at the next.
Campaign360 2019 brought business and brand leaders together to question and evaluate the value they – or their partners – bring, so the industry can continue to evolve and prosper.
Media leaders breakfast briefing
By invitation only
Registration & morning networking
Join Campaign360’s pre-conference breakfast hour to fuel up for the day ahead and network with the industry’s brightest minds
Campaign Asia-Pacific's opening remarks
Welcome to the third annual Campaign360; the event designed to rethink the future of media and marketing and shape better opportunities for business and talent.
The ability to master and exploit change is one of the most sought-after management skills in media and marketing today. Business leaders face the dilemma of costly change in turbulent times - but to not change can be costlier. There’s pressure to be the nimblest, the most innovative and the most valuable business, whether that’s valuable to clients, consumers or markets. This year’s event is an opportunity for business and brand leaders to question and evaluate the value they - or their partners - bring, so the industry can continue to evolve and prosper. What’s your worth?
Where does the industry find value?
In this opening session, Campaign and Kantar unveil the results of unique research with the region’s CMOs, CFOs/Procurement heads and agency CEOs. From their strategic challenges, to business and marketing objectives, budgets and expectations from partners.
Later, we’ll explore the results and the broader trends with a panel of business and brand leaders. What lies ahead for businesses in APAC?
Pulling Marketing Communications through its mid-life crisis
Marketing Communications is currently undergoing an emotionally uncomfortable period – a mid-life crisis. This has led to a state of uncertainty in the fundamentals of what media agencies do, as business leaders try to manage and master the often paradoxical changes to the business of media. This keynote by MediaCom’s global chief strategy officer looks at the key pain points, and suggests three mindsets for media agencies to adopt to manage turbulent change to get back on track.
Networking break & refreshments
Brand showcase: Making the case for long term
The pressures on CMOs to reduce costs and create instant bottom-line impact are becoming a threat to brand value and industry partnerships. Are pitches and decisions being governed by price and short-term goals with too little emphasis on longevity and brand value? We know having a long-term vision in brand marketing is vital for brand equity and growth so how can we move the needle towards a more balanced approach?
This inspiring brand showcase features two brand CMOs who are driving creative innovation and making an impact in APAC. What were the drivers to their approach, how did they convince stakeholders and what is their long-term plan? How are these outliers outperforming the market?
The marketing and finance therapy session
Marketing, finance and industry partners all share one vision: to drive growth for the brand. In this panel discussion, we look at the relationships, accountability and expectations between marketing and finance – and how brands are transforming marketing from a cost-to-profit centre. How are brands raising the profile of the marketing department and how it’s prioritised within their organisation? What role can agency partners play in influencing the culture and championing marketing for their clients?
QuickFire: The pursuit of free data flow
The old bonds that tie advertisers to consumers online are fraying. As paywalls and ad-avoidance opportunities become ubiquitous, the balance of power has shifted in favour of the reader. Time and money are fundamental commodities in the battle for attention. Consumers demand a ‘return-on-read’ when they engage with content. With a blend of data-driven insights, technology-led smart execution and a dose of old-fashioned creativity, brands and content developers can ensure they are top of mind for readers searching for a return on their time and money. This QuickFire session explores how.
The brand marketer wishlist for in-housing and partnerships
The trend is on the rise so what can media agencies do to tackle in-housing and find new value for their partners? Are efficiency and cost being favoured at the expense of creativity? Do advertisers and agencies need to find new ways of working together, to evolve 2019 partnerships into the next stage of maturity? In this fireside chat picks apart the brand-agency relationship and looks at the ongoing trend of in-housing. What will be the biggest changes to the client-agency relationship in the future?
Lunch break & networking
QuickFire: Turning risk into opportunity
Technology creates exceptional media and marketing opportunities. But, at the end of every opportunity is a discerning consumer. In 2018 the world awoke to data privacy, with concerns and new European laws leading to major breaches and penalties. Businesses must listen but, what is the true extent of data privacy concern amongst APAC’s consumers? This QuickFire talk is based on extensive research with the region’s consumers and looks at the key steps brands and businesses can take to turn risk into opportunity.
The new creative commerce
Digital asset production has been redefined by new technologies such as image recognition, AI and ML, leading to more opportunities for brands to engage on a deeper and more personal level with consumers. How has this impacted how media agencies approach ad creative development? Are creative agencies adapting and moving to a video and mobile-first approach? Are we all moving into a new era where creative and media will join forces through technology? This panel discussion explores some of the current technologies and how the new tech players like Shakr.com, Celtra or smartly.io are shaking things up. What are the opportunities in this space and what are the impending challenges?
QuickFire: Building and owning creative technologies
Over the last five years we have seen advancements in technology force agencies and brands to reconsider their business models. Some are throwing more people at the problem. Some are attempting to transition to a consulting strategy. Some are just hoping these challenges will go away, while falling back on bad habits. What options are there in creative technologies to help agencies and brands move the needle on their P&L and create a sustainable business model? This QuickFire explores the possibilities.
What’s your worth?
While media agencies look to move more upstream and bolster their capabilities in specialist areas, consultancies extend their reach. As the industry seeks out newer and hybrid models, what are the combinations of talents, disciplines and models that are proving effective? Do advertisers need to take the lead in developing a new kind of partnership, one that’s motivating, relevant for the future, and demonstrates a clear value proposition?
This session looks at the value all players in the ecosystem bring to the table and the future role for media agencies and consultancies in a crowded space.
Afternoon refreshments & networking
New models & live Q&A with Sir Martin Sorrell
In July 2018, Sir Martin Sorrell’s S4Capital made history merging with global creative production partner MediaMonks and later in the year with programmatic media buying company MightyHive. The merger created a vehicle navigating brands through the new era of communications. The S4Capital unitary business model of 'no-silos' integrates first-party data, digital content and programmatic answering brand's demand for faster, better, and cheaper advertising and marketing services.
In his talk, MediaMonks CEO Victor Knaap shares a vision for an agency model that is agile, efficient, and drives innovative work at the intersection of creativity and technology.Later, Sir Martin Sorrell and Knaap will answer questions from the audience and give us their take on moving media upstream.
Working with a Content Advisory Board, Campaign360 aims to generate productive discussions with a focus on moving media upstream to equip leaders with the tools to articulate the value that our sector brings to clients, talent, consumer and economies. The programme enables media and marketing leaders to effectively demonstrate value to stakeholders, clients and the broader industry.
Campaign360 2019 returns to Capella Singapore, located at the heart of Sentosa Island. The famed gardens and grounds will provide an awe-inspiring backdrop for an important day of discussion, planning and action.
Exclusive rate for Campaign360 guests
Campaign360 guests seeking accommodations are eligible for an exclusive rate of S$400 per room per night at the Capella’s Premier Rooms (reduced from S$1,050), including daily breakfast at The Knolls Restaurant. Book your stay here or for further enquiries, please contact Jermaine Lek at firstname.lastname@example.org or +65 6591 5019.