20 March 2018 – Capella Singapore

The Business of Media

Thank you to all our partners, speakers and attendees for making Campaign360 2017 a momentous success!

We value your support on this imperative topic and hope that you had a worthwhile and enjoyable experience. If you would like to discuss the content from this year, or make a submission for the 2018 event, please contact Nick West at nick.west@haymarket.asia.

See what was covered at Campaign360 2017

Campaign360 is a one day, invitation-only event that gathers key decision makers of today’s leading brands and media agencies to ignite change. Each year Campaign360 tackles a key industry issue, establishing actionable strategies that business leaders can implement to build a stronger industry workforce and reach their business objectives.

In March 2017, Campaign360 gathered key decision makers of today’s leading brands and media agencies to address the importance of gender equality and implement the Agency Mandate for Change for a stronger and more diverse industry work force.

Next year in March 2018, Campaign360 will deep dive into the business of media. Stay tuned for more information and register your interest below to receive the latest updates on this event.

2017 Agenda

Registration and pre-conference networking

Opening remarks & Diversity Survey 2017

Campaign Asia-Pacific welcomes you to the inaugural Campaign360; an event to ignite change. The results of our APAC wide research into the current state of play in the industry showing how women are really faring will also be revealed.

Men, women and The Glass Wall

With talent as the key element in our world, how do we encourage women to fulfil their potential? What are the barriers that hold them back and how can businesses help them thrive. The co-author of The Glass Wall, which examined all these issues, using real-life examples will share some of the insights she gained.

Retaining top female talent

Despite initiatives by companies to increase female talent in the workforce, retention is still a huge obstacle facing the industry. What more can companies do to stem the flow? How can companies balance demands on productivity with developing a culture of easy return?

Coffee and morning refreshments

Shattering the glass ceiling

These women have shattered the glass ceiling and are acting as inspiration for the next generation of female leaders. As an industry, can we create more role models? The panel will discuss the insights of their journey and how they are inspiring the next generation of female leaders.

A proven approach to equality

In this session, Isobar Global CEO, Jean Lin and Isobar APAC CEO, Jane Lin Baden, will unpack how building a healthier, female-friendly culture hinges upon the broader culture-shaping initiatives that make agencies great places to work. They will outline how forging strong connections and bonds between people in agency culture is fundamental bringing about gender diversity. And they will share how they created and shaped a non-hierarchical, open and safe environment that provides the platform for true equality – empowering everyone, whoever they are and whatever they do.

Break for lunch

We for We: Gender equality must include men

Michael Kassan and Shelley Zallis discuss the latest trends in the States; what is going right, what is going wrong, and what the US can learn from Asia’s example.

The cultural and societal pressures women face in Asia

This panel will discuss the intersectionality between gender and culture in Asia and the cultural as well as gender stereotypes that hold women back and give rise to different definitions of success between East and West. It will also look at how a new wave of trail blazing socially aware media campaigns like Ariel’s Dads #ShareTheLoad and SK-II’s Marriage Market Takeover are busting myths and stereotypes, and how media can be a force for good in changing mindsets and societal and cultural norms.

A view from the top

Global CEOs come together to discuss what more they, and the industry can do, to close the gender disparity gap, and why equality is the only option from a business perspective

Networking and afternoon refreshments

Stuck in neutral

If the gender parity problem is so easy to fix, why does it prevail? In 2016, She Runs It completed the industry’s most comprehensive benchmark research in the US in partnership with EY and LinkedIn, to determine why more women are not advancing in to leadership roles in marketing and media. The study evaluated the career trajectories of 4 million people, and the data pointed to very actionable solutions. Still, very little progress is being made. What is getting in the way of improvement? And how are some companies and individuals breaking through the gender barriers.

Perspective from the industry’s future leaders

What can the industry learn from rising stars and what can we do to improve our support in nurturing this talent? This session will explore the view of young talent – the newcomers to the industry who will be the future leaders.

2017 Speakers

2017 Headline Partner

2017 Partners

2017 Social Partner

2017 Research Partner

2017 Supporting Associations

2017 Content Advisors

Working with a Content Advisory Board, Campaign360 will aim to generate productive discussions to understand the heart of the industry’s gender issue. The programme will enable media leaders to implement actionable strategies toward a stronger and more inclusive industry workforce.


Contact Us

Speaking Opportunities

Nick West, Events Director
+852 3175 1922


Kenny Holroyd, Head of Sponsorship
+65 6579 0556